Tradewinds
ABOUT SOLUTIONS CONNECT FLORAL SHOW

Tradewinds is more than just a business,
we are your partner

Tradewinds was founded in 1997 with the objective of connecting flower buyers directly with flower farmers in order to get the freshest and highest quality flowers to market more quickly. Over these 25 years, we have invested in people and technology and relationships to provide our member and farm partners with the most efficient way to find, buy, sell and transport flowers. We are fanatical about growing flower consumption in North America and do our best to help deliver quality flowers and good prices, with the ultimate goal of ensuring that the end consumer is happy.

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Meet the Tradewinds Team

FRANK BIDDLE

PRESIDENT

Frank is our fearless founder. He is also our chief innovator, solution finder, and freight wonder. With over 30 years of experience in all facets of the industry, he is a wellspring of knowledge and focused on helping our members and farms thrive.

Favorite Flower? While it’s hard to play favorites, Frank has a strong affinity for the Free Spirit rose.

JENNIFER BIDDLE

CONTROLLER + WEBSITE MANAGER

Jennifer likes to get things done and moving forward. She oversees accounting and is your resource for the website catalog and member portals.

Favorite Flower? Her spirit flower is a Cloni Pon Pon ranunculus for its unusual colors and ruffled elegance.

CARLA RAMIREZ

OPERATIONS + E-COMMERCE

Carla’s job description really should be “mil usos” which means “does everything” but her specialty is e-commerce. She is there to assist you with all things related to Cut Flower Trader and Florist Retail Direct.

Favorite Flower? Born and raised in southern California, Carla loves the Starfighter Oriental lily because it reminds her of starfish and the ocean.

PAUL HARRIS

SALES + PURCHASING

Paul is the master locator and buyer. He knows the farms intimately, can pull flowers out of a hat, and will guide you through the process of getting started with the Tradewinds program.

Favorite Flower? When not at work, Paul dabbles in peonies and has a great respect for the Minuet peony whose size is a shear wonder.

PABLO COLLAGUAZO

FREIGHT + LOGISTICS

Pablo has been involved in flower shipping for 22 years and 30+ years in freight forwarding. From Australia to Quito to Miami and back to Quito, Pablo has seen and done it all.

Favorite Flower? Although Gertrud Stein said "A rose is a rose, is rose", nothing could be further from the truth in Pablo’s view. He loves their versatility and beauty.

BERENICE REYES

ACCOUNTING

Berenice is our accounting manager extraordinaire. She is the go-to for any questions regarding your statements and payments.

Favorite Flower? If you want to see a big smile on Bere, bring her a bouquet of her favorite lilac blush hydrangeas and you won’t be disappointed.

ALEJANDRA ROBLES

ADMINISTRATIVE ASSISTANT

Alejandra wears many hats in our office and is an administrative wonder. She can help you with invoices, statements, Cut Flower Trader, and just about anything.

Favorite Flower? With Alejandra, you can’t go wrong with purple and Ocean Song roses in pale lavender hit her soft spot.

GEORGE BIDDLE

LOGISTICS

George is our logistics man and all about customer service. Have a special request, reach out to George for his assistance.

Favorite Flower? George admires the pincushion protea for its unique structure and other worldliness.

VANESSA JARAMILLO

SALES + PURCHASING

Vanessa has experience in every facet of the flower industry working in sales and procurement for over 20 years. There's not much that she doesn't know or can't find. Consider her a part of your team.

Favorite Flower? The Matthiola incana has been a favorite because of its delicious scent but Vanessa does really love Antique Hydrangeas as well.

LINA RESTREPO

LOGISTICS

Lina brings a wealth of experience as an industrial engineer and process analyst to her position. She is taking the tracking and assigning of your boxes to the next level. Reach out to Lina with your logistical needs.

Favorite Flower? The Carina mum reminds Lina of family and gives her a beautiful feeling of peace and freedom.

MARTHA ANTOLIN

INVOICES

Martha's keen attention to detail comes in very handy as she is responsible for making sure all invoices get routed to the right place, posted correctly, and finds any that are missing. She's there to help with you any of your invoice questions.

Favorite Flower? Martha loves hydrangeas because they look like a mini bouquet of butterflies.

INTERESTED IN
GETTING TO KNOW US

LET'S CHAT
WHAT OTHERS ARE SAYING
“I was first introduced to Tradewinds in 2005 and have been trusting in their services ever since. They were able to secure flowers from many of the superior growers, help us differentiate ourselves from competitors and eventually carve out a large percentage of the high end, wedding and event florist market. Tradewinds has a great selection of growers and dedicated services to locating product and transportation. The cost versus value is a no brainer in my reality and I could not imagine trying to deal with this myself.”
— Northwest Wholesale Florists, Seattle
WHAT OTHERS ARE SAYING
“I love the Tradewinds shows and the wealth of information that is shared. I have built so many strong relationships I can not imagine ever going without Tradewinds. They literally have stood side by side with me and helped me grow. I would strongly recommend TWI.”
— MLA Wholesale Inc., Chicago
WHAT OTHERS ARE SAYING
“At Harmony Flowers, we like to work with Tradewinds International because it is an excellent company with the highest quality wholesalers and farms. Furthermore, their CFT e-commerce platform is an efficient way for us to offer our flowers to the group 24/7/365. The Tradewinds team consists of very friendly and knowledgeable people that are always there to help us with whatever we may need. Finally, the payments from the Tradewinds group are always on time and it is very much appreciated.”
— Harmony Flowers
WHAT OTHERS ARE SAYING
“Being a member of the Tradewinds has been great for our business. The TWI group is available to help with everything from buying hard to find flowers to keeping the flower and freight billing organized is a big help to a company that runs on a small staff. We can focus on selling flowers and making money. The Tradewinds shows and farm trips are an extra perk. I always learn so much and have a great time with new friends.”
— Torchio Nursery, San Francisco
WHAT OTHERS ARE SAYING
“Tradewinds has been an instrumental part of our growth. We are a small wholesale company with quality and service first. Tradewinds has opened doors to a wonderful group of excellent growers. They manage and track all the shipments with the proper shippers in Miami and consolidate payments. They are constantly negotiating new rates and ensuring product gets here in the best way possible. I have the buying power of being a large wholesaler being under the Tradewinds umbrella.”
— MLA Wholesale Inc., Chicago
WHAT OTHERS ARE SAYING
“At San Francisco Gardens we feel privileged to work as a supplier for Tradewinds. They are a perfect partner for our farm dedicated to helping us increase our sales by offering our beautiful hydrangeas to the best wholesale florists in America. Tradewinds have a very clear vision which makes this possible, offering their customers high quality products combined with excellent service - and an incomparable interpersonal relationship. Thank you for all that you do.”
— San Francisco Gardens
WHAT OTHERS ARE SAYING
“During the many years we have been working with Tradewinds, we have had the pleasure of getting to know truly extraordinary people. Besides a fruitful business relationship for both parties, we also made great friends, and wonderful memories at the Tradewinds shows. We are looking forward to working with you for many years to come!”
— Sande Flowers
WHAT OTHERS ARE SAYING
“We’ve worked with Tradewinds for many years and have had the pleasure of getting to know the truly extraordinary team. Besides a fruitful business relationship for both parties, we also made great friends, and wonderful memories at the Tradewinds shows.”
— Sande Flowers
WHAT OTHERS ARE SAYING
“Tradewinds is a group that we are very fond of and with whom we work, hand in hand to reach the best wholesalers. Tradewinds delivers a high level of service to the farms and to the clients. We are very proud to work with the Tradewinds group, as they truly are an excellent organization.”
— Montecarlo Gardens